Click to Download: Focus Middle Tennessee Media Kit

LGBT+ and their allies are:

1. Educated, savvy about technology, open to the views and
   lifestyles of others (their only intolerance is for intolerance).
2. Passionate about living well, doing good and making the world
   a better place for themselves and others.
3. Empowered, affluent enough to live the lives they want and
   to enhance the lives of others.

Did You Know?

The total buying power or disposable personal income of LGBT+
adults is expected to exceed $917 billion this year.

87% of LGBT+ adults and 75% of LGBT+ allies are likely to consider
brands or businesses that support employment and marriage
equality.

71% of lesbian and gay people are likely to remain loyal to a
brand or business that is friendly and supportive of LGBT+ issues,
regardless of cost or convenience.

Coverage Area

LGBT+ National Statistics

Median age........................................................48

Median HHI >$50k............................................ 57%

Took a major vacation last year........................47%

Own pets:
Gay men......................................................... 62%
Lesbian women.............................................. 76%

Have a bachelors degree................................41%

Buy performing arts tickets weekly.................60%